Barber Innovation: Top 6 Most Innovative Products that Elevated Barbering
In the last 10 years, we have witnessed more innovation in the barber industry than we have since the first electric clippers were created over 100 years ago. These 6 innovative products have taken the industry to new heights.
Illuzien Revolutionized Barber Capes
All of a sudden, barber capes became brighter and bolder. Founded by two marketing geniuses, Illuzien is a California based company that has completely taken over the barber industry. Once upon a time, barber capes were very predictable. The patterns were typically pinstripe or solid colors featuring a black or white color palette.
Similar to how Stance disrupted the predictable sock industry with their bright, bold and patterned designs, Illuzien has executed to perfection. They have discovered the perfect intersection of creating capes for the culture. You have seen celebrities and famous athletes draped in an Illuzien cape. Their success has forced other companies to up their game. They even landed a deal with the NBA, giving the ability to make capes for every team in the league. Mic drop.
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Tomb45 charging ecosystem
Cordless clippers need to be charged. The longer the battery lasts, the better. Founded by one of the most influential barbers in the industry, Chris Bossio and Tomb45 introduced a charging ecosystem including: Wireless Charging Adaptors, extended battery life and a power charging mat that simplified charging for cordless clippers. Since they released their charging collection, we have seen major clipper companies release new charging methods. It all started with Tomb45.
Purcy Chair launches first mobile treatment chair
Every barber has done a house call and some make a living off of house calls. Celebrity barbers often arrive on location at a hotel or their client’s house. Educators cut hair at expo booths and on stages.
The Purcy chair is the world's first portable treatment chair that can easily be transported in a custom case, with foam housing and top quality padding for protection. There isn’t anything else like it.
Twist It Up Comb secured Shark Tank funding
The only product on this list that was featured on Shark Tank. Mark Cuban and Daymond John saw the value and invested in the product. The Twist It Up Comb encourages you to embrace your natural hair texture. With natural hairstyling trending, this was a huge game changer.
The Shark Tank appearance and funding shows investor interest in beauty care innovation.
Philthy Blendz custom modifications
Most barbers modify their clippers. The most common modification is probably zero gapping. Philthy Blendz took clipper modification to a whole new level. His high quality modifications allow you to mix and match your favorite blades with your favorite clippers. For example, use your Andis Master Blade on your Wahl Seniors. You need a specific modification to make that possible and Philthy Blendz collections make that possible.
10% off with code DOZA
SLCKR a brand for the future
You’ve never seen anything like this. The Rig is the original barber chest that will take your mobile barbering game to new heights. It is a perfect blend of organization and style. Your clients will be impressed and you’ll shave off 10 minutes from your service by eliminating the need to pick up and put down tools from your station. In this featured article from SLCKR, celebrity barber Moody boldly stated that “buying my first rig was one of the best purchases I have ever made in my career.”
Who got next?
It seems everyone wants a piece of the barber industry nowadays. Keep your eyes peeled for who got next. Who do you think it will be?
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Written by Matthew Mendoza
Matthew Mendoza is a licensed barber, educator and consultant. He hosts the podcast Beyond Barber School which provides emerging barbers with the critical guidance needed to start their business. In addition, he writes a newsletter called theGuideline about the latest trends in the barber industry.
